the craft of business

Your work matters.

The Craft of Business is a newsletter for leaders, aspiring leaders, and anyone working to master the craft of business.

It's written for people who take the work seriously — whether they're running the company, climbing toward it, or somewhere in between. Each issue covers a piece of the craft: a principle of strategy, a pillar of leadership, a system that separates organizations that thrive from those that flounder.

Once or twice a week, practical, and built to be useful.

Written by Zack Tomlin, a business growth and leadership advisor and the author of Craft: The Expedition of Business.

Before becoming an advisor, Zack spent more than a decade building, running, and eventually exiting his own company. The newsletter draws from the same principles that guide his book and his work.

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Mastery is a journey.

But you don't have to go alone.

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